Advertising on the desktop is a form the reader is familiar with. If your banner is well designed, it is attractive and in accordance with the reader needs, then with a lower budget, you can achieve your certain goals.
Despite that up to 80% of visitors come through mobile devices, this cannot skip the value and the impact of advertising in the desktop. By all means, you have to be present with desktop ads. Your advertisement must appear to the visitors who come through the computer. Over the time, through the data that we will provide for you, you will have a better picture of your online clientele. Then, you can orientate your focus - more desktop or mobile.